Arron Woods, profile picture

Hi, I’m Arron. 👋🏻 A software engineer and founder with a passion for building teams and products that people love! ❤️

With over 17 years of experience, my journey started in the agency world, creating websites for financial institutions, before transitioning to the exciting world of SaaS products.

Today, I’m the VP of Engineering at Ceros , where I lead teams and develop products in the creative space. My focus is on building a no-code, HTML-first design tool that empowers Ceros customers to push the boundaries of creativity on the web. Previously, I was a founding engineer of MarkUp and the founder of ChartBlocks .

Based in Kent, UK, I love spending my free time with family, tackling DIY projects, or training at the gym – nothing beats a good squat session!

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Work Experience
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  • Mar 2018 - Current
    Ceros
    VP of Engineering

    As VP of Engineering, I build and scale high-performing engineering teams, fostering a culture of collaboration, innovation, and technical excellence. I steer the technical direction of our product, ensuring it aligns with business goals while remaining scalable and resilient. Despite my leadership responsibilities, I actively carve out 25% of my time to code, staying hands-on with development to stay connected to the team’s challenges and contribute directly to our success.

    I’ve taken three products from ideation to customer release, building teams ranging from 8 to 15 engineers in size. Beyond building and shipping products, I’ve helped coordinate the maintenance, security audits (SOC2 and ISO 27001), scaling, and monitoring of the products.

    The products range from enterprise-focused (sales-led) to product-led growth apps with a free tier, serving hundreds of thousands of users, with MAUs in the tens of thousands.

  • Jul 2019 - Jan 2022
    MarkUp (a Ceros product)
    Director of Engineering

    As Director of Engineering at MarkUp.io, I was a founding engineer, leading the development of the initial MVP and scaling it into a fully-fledged product. As the platform grew, I built and led a team of 10 engineers within a broader 30-person product team, fostering a culture of innovation and technical excellence. The greenfield nature of MarkUp allowed us to experiment, drive best practices, and apply key learnings across the wider business.

    Building MarkUp was a highlight of my career, especially seeing the impact of our work through direct user feedback and a rapidly growing user base. With high MAUs and large-scale adoption, we leveraged data-driven decision-making, analyzing user behavior and running A/B tests at a scale I hadn’t experienced before—something I found incredibly rewarding.

    Beyond the technology, the strong team culture made the experience even more special, and I look back fondly on those early days. The icing on the cake was seeing MarkUp.io named Product Hunt’s Developer Tool of the Year in 2021, a testament to the team’s hard work and dedication.

  • Mar 2016 - Mar 2018
    ChartBlocks
    Founder

    As Co-Founder of ChartBlocks, I helped build a data visualization tool from the ground up. This marked my first foray into the SaaS world, and I was quickly hooked by the challenge and the opportunities it presented. My responsibilities spanned from product development to business strategy, and I played a key role in shaping the early vision of the product.

    We grew our free user base rapidly and, at our peak, ChartBlocks became the recommended tool for generating charts for content on platforms like LinkedIn and Medium. The buzz around the product was high, but despite the large number of free users, we struggled to effectively monetize and chose to remain bootstrapped. Ultimately, we transitioned ChartBlocks into maintenance mode, where it remains active but small-scale in 2025.

    In 2018, ChartBlocks was acquired by Ceros, marking the end of an era for the product I had helped shape. The experience taught me invaluable lessons in product-market fit, scaling, and navigating the challenges of monetization within a rapidly growing user base.

Connect

If you want to get in touch with me about something or just to say hi, reach out on social media.